Sunday, November 13, 2011

Terrible Thoughts...

I'm having one of those days when I can't explain what exactly is going through my mind. Random thoughts rushing through like a bullet train that I'm missing at every station. I tried studying, working, even meditating. No luck. My "chattering monkey" (a term used in meditation to describe the distracting thoughts) wouldn't stop muttering.

How long will it take to get better? What are the things I'm missing out on and would like to start doing once I regain my strength and recover fully from my infection... How people around me have been so loving and helpful in getting me back on my feet, how hard it must have been for them...yet they have been wonderfully kind.

Soon it led me to think about people who are beyond "sick", elderly people, coma and cancer patients. There are zillion diseases now, I have seen my grandpa battle through a life threatening one. Those who are paralyzed or are too weak to move around, what must be going through their minds? How do they battle for life each day...the shock of being diagnosed with a disease, running for check ups, side effects of medications, draining treatments and the pressure of finances. Millions of disturbing thoughts gnawing at you are bound to send you into depression.

It's not easy being sick, you are lucky if you have someone helping you through your illness. If not, then the patient has to worry about people who are getting "troubled" by their illness too. I have heard of people who find it too hard to take care of their family member at such times, too frustrating and irritating for them, it seems. It is challenging to look after a patient, no doubt. Living through your normal routine and doing twice the work for the other person is not a small task. People who help others through their ailments day in and day out are truly angels.

It is a blessing to have loving and gentle people who understand how much you need them and their support. Because the positive motivation of getting well actually comes from the people you are with, family, friends or doctors/nurses, they somehow make you want to get well. Their faith and labor in getting you back on your feet can do wonders, it works even better than medicines at times.

My terrible idea today: If you are too depressed, think about people who are terminally ill and those who are diligently trying to save them. If these people can have true fighting spirit during such unbearable circumstances why can't we? Bole toh, apne aap ko get well soon bolne ka!

Sunday, November 06, 2011

Har ad kuch kahta hai...

The purpose of an advertisement is to inform consumers about its product. Ignite a need in them to buy it and stay with the brand. Earlier the TV advertisements usually focused on consumer's basic needs and emotions, these ads had high re-call value. Leaving viewers with a positive feeling, no wonder we can still remember the Bajaj bulb ad (jab main chota ladka tha) these commercials still bring back smiles and laughter.


I still remember the first time I saw this old Cadbury commercial, I was watching a cricket match with my family, all I could say then was wow... I just wanted to eat Cadbury and dance at the stadium.



 

Good branding is also about what kind of emotion you are able to stir in your consumers through ads. A TV ad which leaves me with a positive memory often drives me to buy the product and be loyal to the brand. In good old days we generally used the same brand for ages, unlike today where switching from one brand to another is the in thing. 

 Humara Bajaj
 Har Ghar Kuch Kahta hai

Ad agencies like Ogilvy & Mather  McCann Erickson India Ltd usually manage to hit the jacket pot with their creative imagination and excellent sense of human emotions. Some ads just fill your heart with joy and inspire you with their creativity, they come like a refreshing breeze!

Amul - The taste of India
Live every moment...
Some leave you mesmerized...

Royal Enfield

Master Card
 


Truly awesome ads!