The purpose of an advertisement is to inform consumers about its product. Ignite a need in them to buy it and stay with the brand. Earlier the TV advertisements usually focused on consumer's basic needs and emotions, these ads had high re-call value. Leaving viewers with a positive feeling, no wonder we can still remember the Bajaj bulb ad (jab main chota ladka tha) these commercials still bring back smiles and laughter.
I still remember the first time I saw this old Cadbury commercial, I was watching a cricket match with my family, all I could say then was wow... I just wanted to eat Cadbury and dance at the stadium.
I still remember the first time I saw this old Cadbury commercial, I was watching a cricket match with my family, all I could say then was wow... I just wanted to eat Cadbury and dance at the stadium.
Good branding is also about what kind of emotion you are able to stir in your consumers through ads. A TV ad which leaves me with a positive memory often drives me to buy the product and be loyal to the brand. In good old days we generally used the same brand for ages, unlike today where switching from one brand to another is the in thing.
Humara Bajaj
Har Ghar Kuch Kahta hai
Ad agencies like Ogilvy & Mather McCann Erickson India Ltd usually manage to hit the jacket pot with their creative imagination and excellent sense of human emotions. Some ads just fill your heart with joy and inspire you with their creativity, they come like a refreshing breeze!
Amul - The taste of India
Live every moment...
Some leave you mesmerized...
Royal Enfield
Master Card
Truly awesome ads!
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